Choosing a niche is kind of like choosing a love. Okay, not really, but it sounded nice.
Choosing a niche means getting specific and serious about what topic you want to cover. Yes, you can choose more than one topic (see this blog: The Truth About Living, where I cover spirituality, entrepreneurship and real life + more), but you need to hone in on a few key things I’ll share with you here.
Examples of finely-tuned niches are Raw Food Blogs or Christian-based Homeschooling for Elementary-aged Children
Examples of poorly chosen or super broad niches include: Healthy Lifestyles, Traveling or Exercise
As I mentioned in the step by step process for creating an online business, you can find an intensive (and expensive) training for anything internet-related. Creating your niche/focus -> building your brand -> creating your ideal customer/your avatar can be something you spend tons of money and time on.
I like to keep it simple. If you can answer a few basic questions, you have a niche and a target market already.
What do you want to sell or offer?
yes ultimately to run a profitable business you are going to sell or offer something, right?
What are the topics surrounding your offerings that are of interest?
if it’s selling skis, then topics might include winter sports, travel destinations, skiing with kids, etc.
Who will buy it?
are you selling to moms in their 40’s, body builders, newlyweds, women who have anxiety, etc?
Where does that person hang out?
facebook groups? church? the mall? where can you find them?
What problems does this person have? What keeps them up at night?
if you know the problems, you can offer a solution
I originally chose the niche of homeschooling my toddler in the Montessori method. Later with Amazon, I chose the niche of women who loves to indulge in loose leaf herbal teas. Those are just examples. Choose something that feels right, makes sense, and go.
Keep in mind, if the blog is your baby, so to speak and it’s your life you’re sharing, your stories, your personal experiences, then yeah – it’s probably something you should be passionate about or at least care a great deal about. However, if your blog is simply a means of business to you (i.e. you sell ski equipment but have never set foot on a mountain), then of course you don’t need to narrow down into your passion.
Passion for a business can mean that 1) you are passionate about the subject matter OR 2) you are passionate about creating a thriving business. Either way works. Just keep it in mind when choosing a niche.