Stats are real-time and Updated weekly
Behind the Scenes: Building a Blog from Scratch
I’ve been sharing quite a bit about the virtues of working online.
Being an online entrepreneur is one of the highlights of my life because it allows me to be a more present mother, place my family as a priority, work from anywhere, create multiple revenue streams, create unlimited abundance, enjoy freedom and flexibility with my work hours and travel – plus it allows me to reach more and more people from all around the world.
Every Friday on iTunes, I release a new episode on my “Entrepreneurship Fridays” series, with the intention of sharing with you what owning an online business could mean for you in terms of living a life you truly love. Go to the Podcast when you click here.
**Disclaimer: I have countless friends and colleagues who sincerely already love their lives. Online Entrepreneurship is not the one and only way to be happy or to create an extraordinary life. I want to be respectful of that. But if you are looking for a new way to live, a new way to create income, a new way to add value to others, a new way to grow in personal development, take this message and these instructions to heart. 🙂
Also – please know – You can add an online entrepreneurship component to your current job or business (in most cases) quite practically – or you can start fresh with a new idea and G-O.
Inside Building a Business with a Blog: My Personal Story plus How to do it from scratch
For today, I’d like to share some behind the scenes looks at how a blog actually begins to grow.
Now, I’ve had past experience with this with my very first niche website that I launched 3 years ago.
I had the basic concepts down, and made some money with it. But I never took it to the next level, mostly because my attention was divided. I simply wasn’t invested enough to make that website a primary source of income.
What was exciting about it was how you could watch your ranking climb in Google, higher and higher.
And the more you ranked, the more people found you. Eventually, you’re having thousands of page views each month. How you make that into a business is more easily explained here in these steps because I start to show you how visitors to your site can be turned into revenue.
In this article, I’m going to be transparent about what it takes to build website traffic. You’ve simply got to attract a following. But you have to start from zero.
When I bought this domain, www.TheTruthAboutLiving.com, it was November 2016.
And today I’m writing on 12/28/16, about 6 and a half weeks later. During that time, I’ve written 18 blog posts between 1,000 – 3,000 words each, roughly. Keep in mind, Yoast recommends a minimum of 300 words, so don’t worry if you feel you have to write a short novel to write a blog – you don’t. 🙂
I’ve also created about 13 pages (pages are static, posts are where you add new content and articles typically).
Here are some Google Analytics (easy to set up and free – search on youtube) that show my site stats and how they have been growing and changing since that time.
I really wish I had taken a screenshot of the first week or two, because the numbers were abysmal. And it would have been helpful for you to see that and know that is ok at the start.
The first week or two whoever may have landed on my site, I could not say. But the website was so new, it was basically under construction, even though it was live.
My bounce rate was about 80% – absolutely the opposite of what you want.
What is a bounce rate? The percentage of visitors who navigate away from your website after only viewing one page.
Therefore, when someone landed on my site, 80% of them left.
Your bounce rate is reduced when someone makes that first click onto anything on your site.
As the weeks went on, and my audience more filled with people who actually cared about the content, I watched my bounce rate reduce more and more. Yay.
You can see in this screenshot (taken today 12/18/16) that my bounce rate has reduced down to about 7% for the last 90 days.
You can also see the other stats related to the site.
This article from Analytive is a little dated (2014) but gives some concise, quick definitions on understanding Users vs Page Views vs Sessions. -> Go to that resource article by clicking here <-
Users vs Page Views vs Sessions
Users are unique individuals who view your site
Sessions are how many different times they have visited your site
Page Views are how many pages have been viewed by those users
Pages/Sessions is helpful because it tells you an average of how many pages most people look at during one of their viewing sessions
If you set up your website so that it draws in the ‘right’ people (read: people who are naturally interested in what you are doing, yes, this may be friends and family at first and that is ok, but ultimately people who are drawn to your niche) you will see your numbers improve.
Specifically, you should see your bounce rate improve, you should see your organic search numbers improve (people who find you by searching Google by typing in a specific keyword related to your blog) and hopefully, as people spend longer periods of time drawn into your content on your blog, your page views will go up as well.
Here are my site stats for the last 30 days:
A bounce rate of 0% is practically unheard of. However, keep in mind, I’ve only had 59 users. For the most part, these users are kind souls that I actually know.
Most of my website promotion (there hasn’t been much as of yet) has come from sharing my site with friends, previous clients and family.
When you start out, you should share your work with whomever you are comfortable.
Here, I’ve included a screenshot of the template I created to help me easily track my progress with Google Analytics. If you’d like to download a copy for yourself, simply click here and I’ll send it to you.
Stats are updated weekly
You can also, when you’re ready, do more to promote your site including facebook ads, guest blogging on other sites, google ads and more. But those things are getting way, way ahead of where we are right now.
My only real method of promoting has been to share my podcast which launched 10 days ago.
Listen to the Podcast here: The Truth About Living on iTunes
Here are the highlights for creating your online business through a blog:
1.You can build a blog, easily. Refer to the step by step method to get started.
2. It takes some time to build traction. This is ok.
3. You have to be willing to work for $0 for a little while. This may be 1 month, 3 months, 6 months or 9 months. Rarely, rarely, rarely should it take more than a year if you are contributing to your blog regularly.
Read why you may want to work for $0 here.
As Jim Rohn said, “Work full-time on your salary and part-time on your fortune.” Eventually, you won’t need to work full-time on your salary and your fortune will grow.
4. Building an online business with a blog is THE least expensive way to start a business in the history of histories. I mean, it’s got to be, right? Domains cost about $12, hosting with Bluehost is $3.95 a month.
5. Patience pays off. Given time, your blog will attract a following. This is where the fun really comes in. Reaching people. Affecting people’s lives. Offering services that will help others. This is where the revenue stream begins to grow.
6. Your blog can be a bonified business. An LLC. An actual asset. Not just a hobby. Keep this bigger vision in mind.
Keep in mind, there are a million ways up the mountain. A million ways to become a millionaire. A million ways to live your life and a million ways to touch people.
For online entrepreneurship, a blog is simply ONE of those ways, and I believe in it. Check back on this article in the coming weeks and months for real-time evidence of how this blog is growing. I’m profoundly excited to see its growth and reach over the next year and I’ll show you the numbers as I go.
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